Conclusion of the Ph.D. Dissertation "Thematic Analysis of Values in the Public Communication of Prophet Muhammad (PBUH) by Dr. Ali Zohery
Prophet Muhammad’s unique communication and leadership style led to the spread of Islam, not only within Arabia but also outside to the north, south, east, west and southwest of Arabia . As a leader during wartime or as a leader during peacetime, Prophet Muhammad proved to master skillful techniques with which he accomplished his goals in delivering the message of Islam.
On the other hand, he was calling on all Islamic believers to question their conscience whether by following the belief system of Islam, they were practicing its basic tenets of modesty. He who is not has to examine his conscience and choose the rightful path and not be a hypocrite. This is how significant Mohammad’s message is to the world of today. This is what he intended to achieve in his message. Since modesty is akin to moderation, the Prophet’s communication themes also laid emphasis on it.
Prophet Muhammad communicative values of liberty, justice, modesty, and politeness were matched with practical deeds. The people saw this action of his and identified with. Prophet Muhammad' skills as manifested in his speeches demonstrated to the eyes of all humankind that he was indeed a great leader worthy of note.
The messages of the Prophet as viewed and analyzed in this study have a multipurpose implications both for the Moslem world and the Western world. His skillful use of rhetoric demonstrated his commitment for meaningful competent communication for humankind in general. His speeches demonstrated that he sought to see all humankind from the lens of kindness, modesty, moderation, justice, liberty, gentility, generosity and love.
Regardless of religion and political affiliation, Prophet Muhammad use Islam as a channel to preach kindness. This study has shown through his manifold communicative talents that he tried to influence thoughts by advocating kindness in our dealings with one another. By indicating to his wife Aisha that she should love the poor, it was an indirect way to teach all humankind to share love and kindness regardless of a person’s economic background. This same implication in the speeches of the Prophet can be discerned in his notion of modesty.
The world today is far from modest. Political factions and all sorts of social and economic discrimination have segmented the human race. People now think more in terms of class. Modesty is exclusive to ‘members of the club’. If you do not belong you can neither be heard nor seen. Prophet Muhammad speeches on the need for modest behavior and his exemplary behavior seen throughout this study have a significant meaning to our lives. When he said that every religion must have some kind of meaningful character, he laid emphasis on the fact that Islam was a modest religion.
His speech about abstaining from extremism in the practice of Islam has a greater significance to our world of today. His intended his message about religious extremism to be upheld through out the lifespan of humankind. He was so emphatic about this issue because he believed that by practicing extreme Islamic rituals or ideals, the person or persons doing so would be following something else than Islam and that kind of attitude could send a different signal to his enemies. And the only way to show to potential followers of Islam that by practicing extreme Islam, they were not true followers of Allah, he said: “ Those people who went to extremes( in practicing their religion) were destroyed.” ( This therefore, shows in no ambiguous terms that Prophet Muhammad condones extreme religious practices.
The findings on the Prophet's values of moderation revealed that he placed a lot of weight on mannerism. Humankind has to match words with deeds. Believers were not to say one thing and do the other. When told by some of his followers that they will abstain from women and devote their entire energy to prayer, he responded by stating that he was married. This was like an indirect way to inform the speaker that there was no room for pretense. By choosing to abstain you open yourself to irresistible temptation. Getting married would therefore serve as the means to shun sin and other forms of temptation. This is certainly the landmark of difference between Muhammad and other spiritual and secular leaders of his time and today. To begin with, some other spiritual leaders remained unmarried and by deciding to do so created a pattern for their followers to follow suit. But experience has shown that most of these followers could not faithfully follow their religion without falling into the temptation of bodily pleasures. This could have been unwelcome by Muhammad. He foresaw this kind of contradiction and so taught by examples. It was like doing justice to natures calling. The Prophet was in essence advocating justice between sexes.
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"Prophet Muhammad (PBUH) Leadership, Communication and Ethics" based on the Ph.D. Dissertation